SEO Experts prefers Backlinks as crucial part of Search Engine Optimization, as it will determine a site to rank higher in Search Engines. Most of the people are still not aware about, why creation of backlink is necessary for websites. Following are the guidelines as how important are Backlinks in SEO.

  1. Better page ranks

Search Engines provide better page ranks to websites having high quality backlinks.  This results in increasing SERP ranks and thus getting more organic traffic for the website. Page rank for a website is given by the Google for measuring the reputation of the website. In order to get better page ranks, building backlinks is necessary. Also it is to note that backlinks from link farms or other spam websites is not considered by Google, which in turn sometimes result in penalizing the websites from major search engines. So build links from high quality websites.

  1. Better reputation

SEO tells that, once you started to get benefits from search engines, it’s time to build more backlinks and started enjoying the benefits of positive reputations. Backlinks from well informative and high quality websites will earn more reputation to the website. Quality backlinks from high traffic sites will cause visitors to contribute your website with high quality information and consequently a strong reputation in the niche being serviced.

  1. Higher revenues

In order to get higher revenues from websites, you need to create more backlinks from high traffic websites. This will help you to get more targeted traffic. There are several methods for earning money from websites. By placing ads, convert you traffic into sales, taking analytics and selling it to companies are the cheap methods available for earning higher revenues. For this, back linking the website is necessary. So create more backlinks from targeted sources.

  1. Business relationships

It is said in SEO guidelines, that getting a backlink from a high quality website is an expression of gratitude from that website’s owner to you. This helps you to exchange your ideas of working with you on different business projects for getting more online success. This consequently means that you must only direct thoughts gotten in SEO rules towards sites you would like to work with. It also helps you to build a strong business relationship.

  1. Brand creation

SEO strategies do not generally state the fact that it’s very simple to make an online brand from backlinks. We can create a brand for the product through creating backlinks. We can put the website’s url in other websites, with anchor text as Brand name. Thus using the techniques of Off page optimization, we can create brand by placing the link with anchor text (brand name) in reputed sites. This will help the users to associate them with your site. Liable on the keywords, you can acquire high-class rights to them letting you to grow an online business with comparatively little competition.

The Author of this article, Arun Mohan is writing articles for Swap Dial and Agrraj Consultancy Services

Categories: Marketing