When it comes to making major business decisions, choosing which design to go on your carrier bags might seem insignificant. However, printed carrier bags play a crucial role in building your business brand, so you shouldn’t neglect them if you want your company to flourish. 89% of consumer scan recall the name of the advertiser on a promotional product they received in the past year, bags included. This high statistic shows the importance of spreading brand awareness among consumers and here are some reasons why carrier bags are the most efficient way to do this.
Consistent branding is crucial
With company branding, consistency is key and if your plastic bags are without a design or logo, then it may lead to brand confusion. Your name and logo won’t be as embedded in the consumer’s mind, which means that they are less likely to recall your company name or use your services for a second time. Not only this, failing to use printed carrier bags is a missed marketing opportunity, as the bags are a cost-effective way for you to advertise your brand while the consumer carries it around with them in their day-to-day life.
Carrier bags can be reused
Companies can invest in promotional keyrings, pens and mouse mats, all of which are designed to increase brand awareness, but none of these has the same longevity as a carrier bag. Bags will always have a purpose in the home and are genuinely useful to have for the consumer who can reuse them time and time again. Your brand will make numerous impressions on passers-by during each shopping trip.
Fabric bags are even more long-lasting, and the higher quality material makes consumers more likely to pass on the bags when they are finished with them, instead of throwing them away. Consumers are becoming more conscious of the environment, as plastic bag sales are down 65%in the UK since 2015. A brand that provides reusable fabric bags would be regarded highly among eco-conscious consumers.
Breed customer loyalty
It’s the finer details of branding that promote customer loyalty and a company without customised carrier bags can come across as unprofessional. Customers want to invest in a brand that they can relate to and one that seems sure of its intended audience and brand. Custom carrier bags with unique designs are a great way to make your brand more memorable and customers are likely to remain loyal to your brand if you have shown the creativity and diligence to make a unique product. Colour is a crucial part of getting your branding right, as colour is often the first thing consumers will remember and point out. Once you have decided on your brand colours, you can incorporate this into the design on your carrier bags so that customer loyalty and brand awareness can gradually evolve.