The concept of marketing has evolved considerably in the last few years. There are new additions which have left behind the age-old marketing methods. Via a bulk SMS gateway, you can inform a customer what they are really interested to know. Not only informing a customer about a product but also compelling them to purchase it is pillars of SMS marketing. This is the desired objective that an SMS can achieve. Numerous ways are there by which SMS gateway can assist your sales.

Widening your reach

In case of email marketing only 10 % of masses are able to receive what you send them. SMS helps to reach 95 % of masses who have expressed a liking towards your product. The reach is broadened as a variety of people can be reached via SMS marketing.

All of us carry a mobile phone

Hope this reason is sufficient for you in sticking to SMS mode of marketing? In modern times each one of us has got a mobile phone and we rely on it to get in touch with our near and dear ones. Now let us explore the option of using SMS to get in touch with our customers.

Reading made intimation about current and upcoming offers

No one would like to miss out on the upcoming discounts, promotions or offers? Each customer would like to be updated about the latest happenings. Via a message, you can relay to a customer if you have to offer something unique. This could be with an added discount or something that perceives value for a customer.

For example, if you are an owner in a mall and there are promotions running on various brands. You can very well use SMS to inform customers about new offerings so that they take advantage.

Response time becomes a tinge quicker

The mere fact that SMS resorts to away form of communication is enough to opt for SMS marketing.  The response can be obtained from your customers and necessary modifications can be undertaken on your product.

To deliver information in a short and simple manner

Via SMS not only it ensures that customers receive information but it has to appeal to them. Nobody likes long lectures or explanatory information about what you are going to offer. A general perception is short and crisp information, and this is an essence of information that needs to be relayed. What better option than SMS.

Target matters

There is a saying in modern times that customers are intelligent enough to choose from products. They are aware of what is good and bad for them. With due respect to their priorities, the onus of the marketer is to lay emphasis on the target market. Taking into consideration that you do not offload unwanted information to customers who do not have a liking towards your product or service. Via SMS only a targeted group of audience can be reached without even bothering the customers who have no inclination towards your company.

Categories: Tech